November 1st has been marked with a giant red circle on our calendar at BT HQ for what seems like an eternity – we’ve just been dying for this day to finally come! Why? Because today we get to introduce you to our little darling: LOFT.
She is the newest member of our US-grown yarn family, and we simply love her.

From the very first time I laid my hands on Shelter, in early 2009 – months before its public debut – I couldn’t stop thinking about how perfect it would be to create a companion yarn in fingering weight. A light woolen-spun 2-ply is such a dreamy medium for lace and colorwork, especially for Wool Hounds like us (and likely, you too).
We weren’t surprised, either, to hear a steady stream of similar requests after Shelter’s official launch for that exact thing. We knew this yarn had potential to be a real stunner, so we took things slow, proceeding with caution and care (the way we like to do things around here). This one had to be just right.
Fast forward to today – 11 months since we began our first serious planning meeting with the mill in Harrisville – and it’s finally here. And what a journey it has been!
So what is Loft all about? From the outset we sought to design an ideal lightweight wool yarn for handknitters that looked and felt special. A yarn whose gently-spun nature mimicked the lightness and loft of handspun, and created stunning lace or stranded fabrics. We also dreamed of a substantial palette of stunning heathers worthy of serious Colorwork.
Our new color lineup boasts 32 carefully crafted dyed-in-the-wool shades – the original 17 from the Shelter palette, plus 15 newbies. The added colors were selected with our existing palette in mind; because each blend draws from the same 11 dyed solids, there is a cross-range coherence that makes the old colors pulse with new life.
Loft requires a slightly gentler touch than other yarns, but we think the results are so worth it. The lace fabrics it makes are so fluffy and light, they just beg to be cuddled, and the airy nature of the construction allows for a notable range of possible gauges. Loft can fluidly shift from dense fingering weight gauges like 9 spi in colorwork, on up to traditional sport weight gauges of 6 spi without losing fabric integrity – one of the hallmarks of true woolen-spun yarns, and as a design team, one of our favorite features (fabric variety!).
Each 50g hank packs a generous 275 yards, too – an added bonus for those of us who hate weaving in ends.
In celebration of Loft’s public release, our design team has put together an original collection to help introduce our shiny new treasures. We really indulged ourselves in lace (once you see the yarn, you’ll know why), but also threw in some colorwork and textured accessories, and even a pullover for good measure.
The best way to experience the collection and the new yarn is by viewing the Look Book – our biggest yet – which is bursting with lush, Autumn-flavored photos, and plenty of info about the new undertaking. Just click on the cover below to view it in your browser. The patterns themselves are all available now for download.
I’d like to also take this opportunity to thank you for your continued support – it is the single reason that we are able to continue developing yarns and projects that truly inspire us, and bring us such joy in sharing.
Happy Lofting!
Very sincerely,
Jared and the BT Team
Resources: Loft yarn can be purchased online here. See The Loft Collection Look Book here. View all the designs from the collection on our website –including all pattern-specific information – here. See a list of our Flagship Retail Locations, each of which has the full palette of Loft in stock today.






BT: another milestone collection and spectacular yarn!
I am beyond excited– the new colors look lovely.
OMG, you’ve done it, again, Jared!!! Gorgeous yarn, gorgeous patterns, gorgeous look book!!
YUM! Can’t wait to get my hands on some! I’m assuming it’ll be at Knit Purl right next to Shelter – please say yes!
I’ve been waiting for this since I was in Harrisville last January, and found a small ball of undyed fingering weight yarn on the counter, and knitted a little bit with it! I’m going to try to resist until I get back there again soon, so I can feel it as I’m buying it!
Gorgeous, all of it – the yarn, the look book, the patterns. Congrats!! I will definately have to try this yarn out here in Norway.
This is just the best news! Stunning look book and beautiful colors!
Congratulations! I can’t wait to get my hands on some!!!
So excited about this release! I have been on a major no-buy lately but as soon as I have a yarn budget again (January), I will be buying Shelter and Loft! I am so thrilled about this gorgeous palette and the work and history that really went into making both of these yarns happen.
As a spinner who seems to knit more than she spins these days, I’m really excited to see these yarns become available…can’t wait ’til they arrive in my letterbox for swatching too!
Okay…yes, the wool is gorgeous; yes, the patterns are fab; but personally, I think the best job belongs to whoever gets to name all those colours! What fun!
I mean, “Blanket Fort”? I don’t even like purple, but I love that shade now because of the name!
Congrats, Jared and Team…can’t wait to get some in the mail!
Wow! Completely inspiring as usual. Your look book is just gorgeous, I can definitely see myself flipping through this online catalogue many more times before I’ve had my fill. Congrats!
wow!!!!!!!!!!!!!!!!!!!!!!!!!!
Really?! By the way I did feel and squeeze Shelter when I went to NYC for the day a few weeks ago..sadly I didn’t have enough to purchase, but now I do and THIS new yarn is what I will be splurging on.THANK YOU!
Gorgeous yarn and an amazing collection. You all are incredible. I just tried to place an order for 4 skeins of LOFT and the server is down due to capacity. Congratulations
This is more exciting than Halloween and I have been waiting for fingering weight yarn for quite some time. I am very excited! Yay!!!
Genius, as usual! love it!
Since this morning I look at the beautiful colors of the new yarnl.
After hours of watching them I finally decide.
I look forward to receiving yarns and the color chart.
What beautiful colors to this day so gray.
I think I’m in love with Jared Flood and the Brooklyn Tweed team — again!
How very exciting! I can’t wait to get an order in to give it a try. Congratulations!
I’m speechless. This new yarn/collection is absolutely gorgeous! What a wonderful addition to the BT family!
Congratulations! I’m a fingering weight yarn aficionado, so I’m super excited to try out this new yarn.
p.s. Are you planning another visit to Stix-n-Stitches in Montclair, NJ?
I’m so excited about this yarn. I’ve been thinking about a fairisle vest design and this will work perfectly. I’ll be ordering some very soon.
Beautiful book and yarn! Beautiful collection and the photos are very nice. Congratulations! But it’s will need a small trip in New Hampshire or order that on a web site for me because I’m from Montreal, Quebec.
bonjour Jarod
tricoteuse parsienne, débutante aux aiguilles, je tombe en amour pour la gamme “loft” et le modèle “Edie”; comment trouver la traduction en français; merci beaucoup
Congratulations! What a beautiful yarn!!
Incredible! The colors are dreamy, the patterns are inspiring. I can’t wait to start knitting.
As a marketer, I am also really impressed with your product names and the dual meaning that each carries. Shelter and Loft. Really Awesome!
so scrummy but I’m in the UK …. how can I get hold of the yarns! help ….
Holy woolen enclave! Just exquisite.
I simply love Loft! Congratulations, good work, amazing!
Congratulations!! Loft looks gorgeous, and your new designs – so intriguing – can’t wait to work with it!!!
Slow down, I can’t keep up with all this good stuff!
a dream come true. and more colors too? you made my day, my winter, my year! Can’t wait to get my hands on this! The new patterns are stunning, want to make them all.
fingering weight is my fave! and the colors are so wonderful. thank you thank you thank you!
stunning
Beautiful! It will be difficult to make a decision as to what yarn and what pattern–a rather pleasant dilemma!
Splendid!
Congratulations! I love the natural look it has!
[...] brand new yarn line from Brooklyn Tweed. I think I spy just the shade I’ve been looking [...]
Squeee! I cannot wait to get my hands on this. The colours look fantastic!
Wow! It looks magnificent from here. I (finally – I’m a tad slow) finished a wayfarer scarf in pumpernickel shelter and I’ve been trying to work out how I can justify getting another pile of shelter sent half way around the globe. Now I don’t have too, I can get some Loft instead!! The only problem now is working out which pattern…and which colour??
BRAVO ET MERCI MILLE FOIS C’EST BEAU, TROP BEAU !
ENCORE DES KILOMETRES DE PUR BONHEUR A TRICOTER.
You. Are. AMAZING! Thank you for making my knitting dreams come true…
Is it possible to buy the entire book of Loft patterns?
[...] you seen the new Loft yarn by Brooklyn Tweed? It is beautiful! They even have a Loft Look Book for patterns. Each skein [...]
I feel like it is Christmas and my birthday all in one. I must have put every pattern in my Ravelry queue. The yarn is, as expected, a work of art. Bravo, Bravo Bravo!!!
[...] Flood is at it again with a new yarn, Loft, and an accompanying pattern collection. Based on the description of the yarn, it sounds fairly [...]
Please, please send some to your Canadian cousins LYS!
I am in love! I know what I am putting on my Christmas list.
Gorgeous. I love the nature of woolen spun handspun to be so warm yet so light, and it looks like Loft captures it in spirit and reality. Can’t wait to knit with some!