You may have noticed a cloak of silence shrouding BT in the last month. Summer is funny like that. For knitters it’s a hard time that we ride out with hope for chillier temperatures, but behind the scenes it always becomes the most chaotic time of the year as we busy ourselves with big Fall surprises. This year we’ve got a lot of things up our sleeve; a few large-scale projects that have swirled us into their summer vortex.Thankfully, today we are finally ready to release the first of our Fall concepts.

It’s been almost a year since the launch of SHELTER. I remember well all the planning, waiting, nerves, & excitement that accompanied the months leading up to that release – but probably most of all, how I couldn’t wait to get to designing with a yarn that really spoke to me. And as I began (and continue) my own creative work with the yarn, I found myself beginning to wonder what this wool might inspire in the hands of other Creatives whose work I have admired from afar.
This simple curiousity became the basis for WOOL PEOPLE: a semi-annual design series curated by Brooklyn Tweed, the first installment of which we are happy to release just in time for high knitting season.

For this first collection of patterns, I sought out designers both near and far whose work – which comprises its own wonderful variety – I have long watched and admired. My plan: arm them with a healthy dose of wool and see what happens.
The process was so rewarding. We were able to work directly with each designer, discussing their ideas and sketches to construct a collection that we think will appeal to the sensibilities of our readers, and will welcome Fall in the best way knitters know how. The creative dialogue that is at the heart of this series has been invigorating – a welcome contrast to the virtual solitude I was in just a year ago!
Our first group of Wool People has been a joy to work with. Some of their names you may recognize, others you may not, but in all cases I hope there will be something for everyone to enjoy.

We’ve put together a beautiful Look Book for this collection, highlighting all the designs with full color photographs, as well as providing readers with information about our Guest Designer Team. To get the best feel of the whole collection, we encourage you to take a look!
Each design in the collection is available now as a PDF download at Brooklyn Tweed or on Ravelry.

As the publishing world continues to change rapidly, designers are working differently. Having designed independently for some time now, I see the problems that designers face in this industry every day. We’ve worked hard to put together a model that compensates designers fairly (and gratefully!) for their work. Starting today, a portion of all proceeds from digital pattern sales will always go directly to the individual designer for the life of the pattern. In the spirit of collaboration, each designer also retains the rights to their own work. We plan to continue developing this model in future WP collections to best serve those people who have made this project possible.

It’s been a hot summer and we here at Brooklyn Tweed HQ are certainly daydreaming of Fall’s arrival. I hope some of the designs and photographs featured today inspire you to do the same (if you weren’t already!).
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Resources // The Wool People Volume 1 Look Book is viewable here. Pattern collection is available on BT here and also available on Ravelry here. All designs in this collection are knit with Brooklyn Tweed SHELTER, available here.
I am deeply excited about this project! There isn’t a single project pictured here that I don’t want to make.
Thank you!
I think our blog posts were processed at the exact same time
I couldn’t wait to share my excitement over this new collection.
http://yarncoma.blogspot.com/2011/07/fangirling-is-fun.html
This collaboration makes me so excited for Fall. And I really think I’m *finally* going to take the Shelter plunge sometime this week. I love, love, love the way it looks in cables.
This is such a beautiful collection, and it highlights the yarn very well! I love it! Happy wool season!
Absolutely gorgeous! The question is, what first???!!! I think maybe Gudrun’s gorgeous cardigan, but I love everything. Congrats Jared et.al.!!!
What a beautiful idea, and such beautiful patterns … off to have another longer look at the Look Book!
Shelter looks like an awesome yarn. But it is so expensive.
And I meant to say … now I have actually handled some Shelter yarn I can’t wait to knit with it!
I’m overwhelmed by all these beautiful patterns!
And the yarn, awesome!
Now I am going to actually read the post…
Oh, I am speechless. I will take another loooong look before I go to bed; I wonder which I will be making first???
Congratulations BT – a fabulous collection!
Beautiful patterns
Wow, I love them all! I hope you will consider selling all the patterns together as a “magazine” for less than the cost of all the individual patterns, I know I’d buy the magazine in an instant!
What a beautiful collection! I thought it was a book of patterns and was a bit excited at the end of the Look Book to discover that the patterns were being sold individually. I want them all!
And anyone who has not yet tried Shelter yarn should give it a whirl – it’s one of my favorite yarns, just lovely to work with a wear.
Shelter and the inspiration and the vision you and all the designers take from it for these designs is fabulous. Thank you for the energy and spirit you have injected in the knitting world while gracefully paying homage to those who came before.
Great concept, beautiful designs! Can’t wait to cast on!
Thank you so much for this! I love every single design and have already made some purchases… I’m excited for the Shelter that’s on the way to my house – I’ve wanted to knit with it ever since it came out and can’t wait to finally get my hands on it.
Love your look book … the whole production fits BT perfectly.
Jared, This publication is gorgeous. I’ve been working on my own small collection of designs and hit a point where I was feeling very uninspired. With the fall issue of Twist not coming out until August, there was little to look at and muse over and dream about. This collection got me excited all over again. Please let me know if/when you will be taking submissions for future issues. I would love to submit a design if you are interested.
Love this collection. I have already purchased the Hourglass throw in anticipation of a December baby of a dear family friend. Would love to make it in Shelter but the blanket will be spending most its time on the soccer pitch and will be frequently laundered so superwash is a must.
Inspirational, love, love, love it!
Absolutely stunning. Just what I needed to perk up my summer knitting mojo. And I love the name, I am so a “Wool person”!
I, too, want to make all of these patterns. That’s unusual for me in any pattern collection, but <333
Congratulations, this is a wonderful collection of patterns. Sullivan is the perfect cardigan that I’ve been itching to knit for the fall/winter. I really admire your work in pulling this together and giving for some lesser known and talented designers a chance to shine.
Awesome collaboration and business concept, Jared–it’s so refreshing to witness someone like forging ahead in the business in a completely new way. A tip of my hat to you.
Your patterns are wonderful, Shelter yarn was so thoughtfully conceived and presented, and now this wonderful collection! Thanks!!
You made my day! What gorgeous eye candy!
Absolutely gorgeous, as always! Congratulations to Jared and the entire design team!
oh my goodness, anytime you want to be silent and then reappear with something this wonderful? you just go right ahead!
Thank you!
First, congratulations! This book will go a long way and I think that there will be many volumes. Your post is very exciting! I love the pictures I’m seeing! And I love the business model you are supporting. This is wonderful and I think that everyone will appreciate it very much! Congratulations again!
Brilliant, as usual! Thank you so much!
This is absolutely gorgeous! Congratulations to the designers!
Okay, I’m in love. Do you think you will sell the entire a book in an e-book format. Because, sadly, the shipping cost make most of the book an unreasonable price for me…
[...] Flood – Brooklyn Tweed vient de sortir une série de modèles réalisés dans sa marque de laine et rassemblés dans un Lookbook… tout est splendide [...]
WOW! I knew you were up to something wonderful, and it was sooooo worth the wait.
There are so many great projects in this book!
This is the best collection I’ve seen in years! I love it! Thank you so much for putting it together. I love the idea of buying what you want online- even though I’d bought the book on the spot if it would be available.
[...] also just picked up the pattern for Levenwick, from the new Shelter pattern collection, Wool People v.1. This pattern collection is just gorgeous, I wish I could knit it all! But when I saw Levenwick I [...]
I am currently flailing around in glee over this collection. The designs are impecable, the yarn gorgeous, and the photography a thing of beauty… I could go on and on. I am sooo looking foreward to fall and the chance to knit/ wear something(s) from this collection. Bravo to you Jared and everyone involved in this project. Happy knitting!
I love this entire collection! I really like the idea of the Look Book – all designers should do that. It is great to see all of the wonderful designs.
Really smart and spiffy and … well … woolly good!
Now off for a longer Look …
Two comments:
1. glad to know you are o.k., 2 months is a long time, as a loyal follower, I was worried.
2. Why no sizes given in the descriptions? Sure would be helpful.
wow! Wonderful!!
gorgeous book! cannot wait to get it
Oh my goodness. You’ve gone and done it again! I haven’t been this inspired to knit in a long time. I’ve been looking all through design books and pages and pages, hundreds of pages in Ravelry, searching for inspiration. Thank you for heaving a TON in my (and so many else’s) direction!
Really a blessing~you really get it~design, stitch, process, creation. Thank you, thank you! Now, off to purchasing!
Oh my, these are beautiful! As has been said it’s a wonderful concept and showcase. These are great designers (the funnel neck with stockinette lining! the dress! a hemmed cowl! everything with true fashion design elements!) This is very exciting – I don’t know what to choose first! And all in Shelter…I’m swooning.
This looks extremely beautiful! I can’t wait to get it.
Wow……beautiful! x
Oh my! I think I just had a yarngasm!
Had a feeling you were up to something…but who could have huessed it would be this awesome?!
I do believe I am in lust with this entire collection, but the hourglass throw nearly had me burst some veins from sheer excitement.
What a gorgeous collection. I’m really excited about checking out the Shelter range at Purl Soho whilst I’m in NY this week.
[...] people don’t knit (or maybe it’s don’t want to knit) in the summer, so he created Wool People, a collection of patterns from established and up-and-coming designers focused around that [...]