It’s the first day of my favorite month of the year. A day I’ve been thinking about for a long time — not just because October signals the true onset of Fall, but because on this day, this year, I get to share with you a very special labor of love that I’ve been nursing behind the scenes since last October.
A little over a year ago, I decided to take a risk. To give myself a challenge and a goal and pursue something that I had been thinking and dreaming of for a very long time. It’s no surprise to anyone that I’m a Wool Lover through-and-through, and today I get to introduce to you a very special new wool — one that has been meticulously and lovingly developed behind the scenes here just for Knitters.
I would like you to meet SHELTER — a new line of artisanal American wool yarn for handknitting.

As the summer ended last year, I began researching answers to very specific questions I had been asking myself for some time: With such a rich textile history and an abundance of wool and other resources, why does it sometimes seem so difficult to obtain American yarns in our booming US knitting community? Would it be possible to develop a 100% American sourced, spun, and designed yarn that could be presented in a compelling way to knitters? What would a yarn look like that was developed from Stage One by a single person with no one to answer to but his own personal wool obsession?
The desire to answer these questions sparked the beginning of a year-long journey – one that begins a new chapter today, as SHELTER takes its first steps into the real world.

Over the next few days I’ll be blogging about what has been a gloriously rewarding experience for me designing this special yarn: sourcing American-grown wools, supporting an historic US mill, developing a palette of rich heathered tweeds, and designing a collection with a yarn that I absolutely love knitting with. I hope you’ll stick around for the story — but in the meantime, I’ll let you in on the highlights below.
SHELTER is a woolen-spun 2-ply yarn made from American Targhee-Columbia fleece, grown in Wyoming. The yarn is spun in historic Harrisville, New Hampshire in the heart of New England, in a mill town that has been producing woolen yarns and fabrics since 1794. I have developed a palette of 17 shades including both rich, autumnal colors as well as natural sheep-colors (you didn’t think I’d forget the greys, did you?) The yarn is a very lightly-spun lofty material that, as a result of it’s woolen-spun process, knits at a variety of gauges comfortably without losing fabric integrity.
Starting today, SHELTER is available for purchase online through (the new and improved) Brooklyn Tweed, as well as in 9 very special Flagship Locations around the country. These exclusive stores carry all 17 colors of SHELTER as well as pattern support from the new Fall collection. They are shops whose efforts I’ve admired for a long time as having vision for the possibilities of knitting’s exciting future. I am honored to have SHELTER on their shelves!

Globally speaking, I think that knitters should be able to procure wools of high-quality that support designers, farmers and mills in our own back yard. I think there is now becoming an opportunity for yarns to tell us a story, and offer us a connection to something deeper than just the experience we’re having on our needles.
Consider this my contribution to that cause. I very much hope that you enjoy it.
I would also like to take this opportunity to thank all of you, for showing up here year after year. This effort simply would not have been possible if it wasn’t for the encouragement and continued support I receive from readers, customers and students. For this I am always grateful — thank you. (and stay tuned!)
Congratulations! So happy to see your labor of love.
The yarns are so beautiful! Love the colours too!
Can’t wait to get my hands on some. I’ll be @ Knit Purl’s door in the morning.
Simply stunning,what a colour range……..congratulations!
I am thrilled to see a new yarn that is plied. Makes knitting so much easier. The colors are beautiful and the photography is as always perfect. You have such vision. I hope this is just the beginning. Would love to see some sweater yarns and some fingerlings and lace weight.
Congratulations.
Congratulations and much success to you!
Rose
Bellarosa on Ravelry
Wow, Jared. I was hoping for a new book, but this is so cool I am not disappointed, but very, very impressed — both with the product and the process by which it’s made. Off to shop …
Thank You!!! Like you I have been saddened by the decline of textile production in the US. Thank you again for taking the first step to bring it back for all of us. Congratulations and much success.
I am so impressed! The fiber, the colors ,the patterns and the presentation.
Fabulous!
Please find a shop to represent you in the Bay Area,I will be there!
Well done …. it looks scrummy! x
the colors are amazing, can’t wait to find it!
Just made a trip to Hill Country Weaver’s in Austin, Texas. What great yarn. Love the colors. Bought a skein of Faded Quilt and a skein of Long Johns (names are delightful!) Going to knit a colorwork hat. Thanks for bringing it to Austin!!
I bought some at Fibre Space yesterday, and it’s simply gorgeous! I’ve already started knitting with it, and I love it. Congratulations on bringing something so beautiful and warm into the world!
What gorgeous yarn. I am saving my change and thinking of an Elizabeth Zimmerman baby blanket or a Girasole. Great job!!
Joal
Hooray!
I was sharing with some knitters/crocheters yesterday about your announcement. We can’t wait to get our hands on this lovely fiber. And what a blessing to be so close to Knit Purl where we can do just that!
Thank you!
Brilliant! While sad I don’t live anywhere near one of your flagships, I am very excited this yarn will be available online, too!
This is very exciting! Congratulations! I am very excited to try this new American yarn. How wonderful to have something homegrown!
Congratulations. It’s been a pleasure to watch your journey. Well deserved.
Congratulations! The colors look beautiful and the patterns, too. Hope it is a great success. You deserve it!
Thrilled my LYS Knitch is one of your flagship stores! The colors are lovely.
THANK YOU! I hope that this trend will continue throughout the next years. My husband and I are starting an alpaca farm where we will be raising Suri alpacas and we are so very much interested in having yarn processed and sold here in the states by and for American knitters. I can’t wait to try your yarn! Congratulations!
I’m deeply happy that you are working with American-based farmers and mills, as I’m for socially responsible entrepreneurship. If the wools are organic and the animals treated well, so much the better. Thanks for your vision. Now please bring your yarns to the San Francisco Bay Area!
[...] news I’ve heard all year: Jared of Brooklyn Tweed has released a new yarn. Read more about it here. from → Uncategorized ← Honeycomb scarf No comments yet Click here [...]
[...] going. And there is another reward. I just found out that someone whose designs I love a lot, has launched his own yarn. In colours I have been searching for a long time. Heathered, tweed-like colours. Beautiful yarn. [...]
Just another wonderful layer of a true great knitting onion =) Thanks for including a Texas shop for one of the flagships.
Congratulations on the new endeavor, Jared! I’m pleased to see the neutrals; I’ve been waiting for a good excuse to buy some new yarn and here it is!
Beautiful yarn and colorways! Congratulations. I want to buy some but can’t decide which colors to go with first. :O)
Beautiful. Hand arts are so much about community, and I love that this yarn reflects that. Can’t wait to try it.
So exciting! Gorgeous yarn in the richest of colours. Simply lovely.
Congratulations Jared. You never cease to amaze me. I can’t wait to put in my first order. Shelter looks amazing and the colours divine. You deserve all your success. Lets hope one day we will be able to purchase this beautiful yarn “Down Under” Continued success. Jill Fuller. South Australia
Wonderful! Thank you so much for your very worthy effort, Jared. I ordered online immediately and just cast on for the Terra shawl in Homemade Jam. The colors are beautiful, the names are great, and the yarn is just terrific. It just feels “right” somehow, up to and including the little bits of vegetable matter. Love it!
[...] selected some of his newly released yarn Shelter in a beautiful Red called Long Johns. Perhaps I should have waited to make the September EZ longies [...]
[...] Give Me Shelter! Launch of Shelter [...]
Thank you thank you thank you!! Finally the spotlight is put on American grown wool!!
Just knitted my first project with Shelter…the Terra shawl. It was absolutely divine knitting with this yarn and I LOVE the finished product. I’m looking forward to knitting more with it…all of the colors are beautiful!!! Thank you for all your hard work, Jared!!
[...] good design – and I started to really appreciate this yarn. After all, one of Jared’s goals in creating Shelter was to support and promote American sheep breeds and wool, not to mention to [...]