It’s the first day of my favorite month of the year. A day I’ve been thinking about for a long time — not just because October signals the true onset of Fall, but because on this day, this year, I get to share with you a very special labor of love that I’ve been nursing behind the scenes since last October.
A little over a year ago, I decided to take a risk. To give myself a challenge and a goal and pursue something that I had been thinking and dreaming of for a very long time. It’s no surprise to anyone that I’m a Wool Lover through-and-through, and today I get to introduce to you a very special new wool — one that has been meticulously and lovingly developed behind the scenes here just for Knitters.
I would like you to meet SHELTER — a new line of artisanal American wool yarn for handknitting.

As the summer ended last year, I began researching answers to very specific questions I had been asking myself for some time: With such a rich textile history and an abundance of wool and other resources, why does it sometimes seem so difficult to obtain American yarns in our booming US knitting community? Would it be possible to develop a 100% American sourced, spun, and designed yarn that could be presented in a compelling way to knitters? What would a yarn look like that was developed from Stage One by a single person with no one to answer to but his own personal wool obsession?
The desire to answer these questions sparked the beginning of a year-long journey – one that begins a new chapter today, as SHELTER takes its first steps into the real world.

Over the next few days I’ll be blogging about what has been a gloriously rewarding experience for me designing this special yarn: sourcing American-grown wools, supporting an historic US mill, developing a palette of rich heathered tweeds, and designing a collection with a yarn that I absolutely love knitting with. I hope you’ll stick around for the story — but in the meantime, I’ll let you in on the highlights below.
SHELTER is a woolen-spun 2-ply yarn made from American Targhee-Columbia fleece, grown in Wyoming. The yarn is spun in historic Harrisville, New Hampshire in the heart of New England, in a mill town that has been producing woolen yarns and fabrics since 1794. I have developed a palette of 17 shades including both rich, autumnal colors as well as natural sheep-colors (you didn’t think I’d forget the greys, did you?) The yarn is a very lightly-spun lofty material that, as a result of it’s woolen-spun process, knits at a variety of gauges comfortably without losing fabric integrity.
Starting today, SHELTER is available for purchase online through (the new and improved) Brooklyn Tweed, as well as in 9 very special Flagship Locations around the country. These exclusive stores carry all 17 colors of SHELTER as well as pattern support from the new Fall collection. They are shops whose efforts I’ve admired for a long time as having vision for the possibilities of knitting’s exciting future. I am honored to have SHELTER on their shelves!

Globally speaking, I think that knitters should be able to procure wools of high-quality that support designers, farmers and mills in our own back yard. I think there is now becoming an opportunity for yarns to tell us a story, and offer us a connection to something deeper than just the experience we’re having on our needles.
Consider this my contribution to that cause. I very much hope that you enjoy it.
I would also like to take this opportunity to thank all of you, for showing up here year after year. This effort simply would not have been possible if it wasn’t for the encouragement and continued support I receive from readers, customers and students. For this I am always grateful — thank you. (and stay tuned!)
They look so luscious Jared. I can’t wait to knit lace with them, so warm and squishy and sheepy. Thank you for taking this on, I can already tell you are bring new depth and quality to our yarn choices!.
Beautiful! Thank you for making such a loving and generous commitment to all of us.
Fabulous…..Cant wait to try some……
Congratulations! The colors are absolutely beautiful and vibrant. Can’t wait to knit with them.
[...] 1, 2010 in yarn | Tags: jared flood, tweed, yarn Jared Flood of Brooklyn Tweed announced his new yarn line today – Shelter, a worsted weight tweed (of course) in beautiful colours. Is there anything [...]
Wow! First Quince and now Shelter. How lucky can we get. Way to go, Jared!!
Oh that looks STUNNING.
I agree with you about the local yarn thing. Because I live in the UK I absolutely revel in all of the amazing yarn available here, and like you I have a particular thing for Shetland.
Just when I thought you couldn’t get any better you bring out the most gorgeous yarn! Even my husband couldn’t help but ogle the colours. Thank you so much, cant wait to try them!
WOW! So excited to see and feel the yarn in person!
Congratulations, Jared!
This is very inspiring as is the rest of your website.
Wishing you continued success!
I have been following your blog since I found it when I learned to knit and I am so excited about Shelter! Your colors are too die for! I have already ordered some!!! I only have a couple of people I know that knit and they are friends from afar, so I want to thank you for being an inspiration to a knitter stuck in a not so knitting section of the country! And I can’t wait to get my new yarn! It took me forever to choose between the colors, they are all so amazing!
Gimme Shelter. !!! The colors are fabulous and I can’t wait to give it a try. Best of luck and thank you so uch for giving us what looks like a great new ALL-American Yarn…way to go…cg
PS. i just finished an adult sized Baby Blanket…and it looks great,Another perfect pattern from Jared!
Bravo!
Congratulations! And I feel so lucky that I can actually go look and touch and yes, smell it at Purl Soho. I’m also very curious about the collection you’ve designed. You were one of the first knitting blogs I found. I guess it was beginners luck that had me strike gold.
Wishing you all the best in this new venture!
Congratulations Jared! It’s beautiful and the color palette is amazing.
Holy, holy! I’ve got to see this yarn in person. Looks like I’m making a trek to Santa Barbara (the closest yarn store that has it stocked)!
Jared- you make me SO happy! These colors are so warm, inviting… I believe we share an appreciation for the natural tones. Just beautiful.. You are definitely on a roll now! Wow..
Congratulations! Will surely be getting some in the very near future!
LOVE the new yarn – it’s beautiful! Can’t wait to try some.
Holy Cow! I can’t wait to get my hands on some of that squishy loveliness and knit myself a sweater!!
Wow, thank you thank you thank you! I can’t wait to get down to knit/purl and look at these in person. I have been gravitating more and more to more natural/local yarns from farms- and I have been inspired to do so in part by reading your blog. It is wonderful knowing my purchase supports a small community or family and that the sheep are likely raised in a humane way. So again, thanks for all you’ve done for the knitting community, you’re truly an inspiration.
I so admire the care and thinking that went into this ‘local’ yarn. I truly believe this is the future of our country (for those of us who care) and yarn is the perfect accessory to the ‘local’ food we are coming to expect. Can’t wait to try some –
So much for stash busting!!! I made it through September anyway.
Thank you so much. (Chicago is looking for some…. Maybe Loopy? Knitche? All I want to know is where I can touch it.)
Very cool! I’m going to Loop when I visit my little sister for Christmas and can’t wait to see it there!
Jared, this is so exciting! I’m going to go right down to Purl when I get off of work today! Thank you for sharing your love of wool with the rest of us!
Jared, I absolutely cannot wait to buy this yarn. But which color? They’re all so rich and inviting- from the rainbow colors to the neutrals. What a wonderful venture for you to pursue. You truly are the soul of knitting 2010!
Way to go Jared!!! It really is about time to focus on yarn made on our home soil. Thanks for spreading the conscious word out. Can’t wait to buy myself some SHELTER.
Congratulations, Jared,
This is obviously a huge undertaking for you and I wish you every good thing in the future. It provides you with a platform for your own beautiful work and provides the US wool industry with another (albeit small) option to selling to China for processing.
I wish that, internationally, there was more emphasis on wool and other natural, sustainable fibres, preferably locally-produced. I would love to see a first-rank Australian designer do likewise but unfortunately here our handknitting market cannot be as large as the US, simply a matter of population.
I hope that we may see some of your yarns available here in Australia, or available to us by mail order.
Very best wishes for success in your venture
Dawn Lindsay (Sydney, Australia)
Jared, congratulations and thank you for this labor of love. I have often wondered why it is so hard to find decent American-made knitting yarns and this looks absolutely amazing. I could fall in love with each and every shade pictured here…
All I have to say is… LOVE!
This is awesome! I can’t wait to try it.
Beautiful yarn! I can’t wait to see the patterns. I love the color names, too – very American and unpretentious.
I just downloaded the Guernsey Wrap pattern and ordered Shelter in Long Johns from Knit/Purl. I have been in a bit of a knitting funk lately, and this is the first pattern that made me sit up and say WOW. I decided the only way to do it justice was to go with the yarn it was designed for. I so love the idea of this yarn — American sourced from beginning to end — and I cannot wait to cast on for my Long Johns Guernsey Wrap. I fear all other projects will take a back seat to this one the minute the yarn arrives. Bravo and congratulations.
wow. it’s absolutely breathtakingly beautiful!
what a fantastic project. congrats on your launch!
Jared, I am so pleased that you have worked to bring an all-American product to knitters. I strive to make ecologically sound choices, and in my knitting it has been very hard to do that. If you only consider the shipping distance, the vast majority of the yarn I’ve ordered has a huge carbon footprint. The yarn looks so gorgeous on line that I had to order a couple of hanks. I’m planning to have some fun!
The yarn is amazing, and I love those colours! I probably won’t be buying it, since that would be against the principle behind the whole thing (I’m in Austria, so…), but I’m sure many many people will enjoy it massively. Congratulations for achieving something beautiful like this.
Jared:
Congratulations on a dream come true!! I love the concept; I love the pallette; And (even though I am a crochet designer) I’m sure I will fall in love with the yarn! How could I not?!?
Jerry
Congratulations. What a great, risky, scary, creative, and rewarding (I know it will be!!) thing to do.
Jared:
Congratulations on a dream come true!! I love the concept; I love the pallette; And (even though I am a crochet designer) I’m sure I will fall in love with the yarn! How could I not?!?
Jerry
PS~ Fibre Space is my LYS and the men’s group meets there twice a month!
J
congratulations – what and amazing concept, I can’t wait to enjoy experiencing something that has been such a personal well loved project.
I love the look of your yarn, all those beautiful colours. Will it be available in Canada? Have you thought of doing yarn in Merino for people who are allergic to other wools? Keep up the good work.
I’m so happy for you! This yarn (and the colors) look fabulously DELICIOUS! I can’t wait to get my hands on some!!! Congratulations Jared!
Absolutely beautiful. Partnering with Harrisville was brilliant, as their products are incomparable. I hope these are the first of many more colors and yarns to spring from your imagination.
Thank you, Jared, for being one of the people who shares a talent that most of us could only dream about having. For being one of the dreamers who turn out to be doers…without people like you, the world would be a much dimmer place to be…thank you for this gift!
Cheers, and all the best in your newest endeavour…I can hardly wait to get my paws on some of this stuff!
Bravo! So nice to see someone saying “We could do that right here!” and then going out and proving it can be done. The yarns are gorgeous, and I will be knitting with them.
As soon as I read this, I had to run downstairs and squeal at my mother, who also knits and spins. You’re one of my favorite designers, and part of that is I adore you color/texture/tweed-sense! Woot woot!!!!!! Congratulations and thank you!
Congrats! These look *amazing*!
Will head to Loop & Leaf tomorrow – can’t to see & touch in person!
Congratulations!!!!
So special this post. I have only just found you, but I couldn’t be happier for you. It’s easy to see how much this means to you.
I am excited for me since my favorite lys is Loop and Leaf in Santa Barbara (i live minutes away) and i see your new american wool is going to be there.
congratulations!
Bravo and congratulations! This is an amazing effort and I love what you have accomplished.