It’s the first day of my favorite month of the year. A day I’ve been thinking about for a long time — not just because October signals the true onset of Fall, but because on this day, this year, I get to share with you a very special labor of love that I’ve been nursing behind the scenes since last October.
A little over a year ago, I decided to take a risk. To give myself a challenge and a goal and pursue something that I had been thinking and dreaming of for a very long time. It’s no surprise to anyone that I’m a Wool Lover through-and-through, and today I get to introduce to you a very special new wool — one that has been meticulously and lovingly developed behind the scenes here just for Knitters.
I would like you to meet SHELTER — a new line of artisanal American wool yarn for handknitting.

As the summer ended last year, I began researching answers to very specific questions I had been asking myself for some time: With such a rich textile history and an abundance of wool and other resources, why does it sometimes seem so difficult to obtain American yarns in our booming US knitting community? Would it be possible to develop a 100% American sourced, spun, and designed yarn that could be presented in a compelling way to knitters? What would a yarn look like that was developed from Stage One by a single person with no one to answer to but his own personal wool obsession?
The desire to answer these questions sparked the beginning of a year-long journey – one that begins a new chapter today, as SHELTER takes its first steps into the real world.

Over the next few days I’ll be blogging about what has been a gloriously rewarding experience for me designing this special yarn: sourcing American-grown wools, supporting an historic US mill, developing a palette of rich heathered tweeds, and designing a collection with a yarn that I absolutely love knitting with. I hope you’ll stick around for the story — but in the meantime, I’ll let you in on the highlights below.
SHELTER is a woolen-spun 2-ply yarn made from American Targhee-Columbia fleece, grown in Wyoming. The yarn is spun in historic Harrisville, New Hampshire in the heart of New England, in a mill town that has been producing woolen yarns and fabrics since 1794. I have developed a palette of 17 shades including both rich, autumnal colors as well as natural sheep-colors (you didn’t think I’d forget the greys, did you?) The yarn is a very lightly-spun lofty material that, as a result of it’s woolen-spun process, knits at a variety of gauges comfortably without losing fabric integrity.
Starting today, SHELTER is available for purchase online through (the new and improved) Brooklyn Tweed, as well as in 9 very special Flagship Locations around the country. These exclusive stores carry all 17 colors of SHELTER as well as pattern support from the new Fall collection. They are shops whose efforts I’ve admired for a long time as having vision for the possibilities of knitting’s exciting future. I am honored to have SHELTER on their shelves!

Globally speaking, I think that knitters should be able to procure wools of high-quality that support designers, farmers and mills in our own back yard. I think there is now becoming an opportunity for yarns to tell us a story, and offer us a connection to something deeper than just the experience we’re having on our needles.
Consider this my contribution to that cause. I very much hope that you enjoy it.
I would also like to take this opportunity to thank all of you, for showing up here year after year. This effort simply would not have been possible if it wasn’t for the encouragement and continued support I receive from readers, customers and students. For this I am always grateful — thank you. (and stay tuned!)
Love the yarn and love, love, love the names. Some of the colors, textures, and names put me right back on my grandfather’s dairy farm, which he sold more than 40 years ago. We called it a hay mow, but you got the color just right. I can’t wait to get in to Knitch and buy some! Thanks.
Congrats on your accomplishment! The yarn is very pretty, and I like the creative names for the colors too
Wow I can’t decide what I like more, the neutrals or the colors! Congratulations! I’m definitely placing an order, but I hope when the time comes for you to consider other stockists that you’ll check out some shops in the midwest.
Such a great idea! Lovely yarns!
Gorgeous. This crocheter will be happy to try it out!
Lovely. What a treat to design and develop your own yarns.
What an exciting undertaking! The yarn colors are breathtaking.
It looks beautiful.
Congratulations, Jared, and very exciting! The yarn looks beautiful, and I can’t wait to fondle it at Purl Soho very soon.
P.S. Attended Julie Turjoman’s book signing at Knitty City last night – lovely photography there, too, of course.
Bravo, Jared! Congratulations and _Thank You_ for your *beautiful* contribution to the cause.
Congratulations Jared, this is exciting!! The colors are incredible and the texture of the yarn looks wonderful. What a wonderful philosophy behind its creation too!
I am in love with this beautiful, sensual, amazing yarn. Thank you Jared!
How exciting! The link to the retail locations doesn’t seem to be working, but I can’t wait to check it out. Out of curiosity, is one of those locations the Harrisville mill store, itself? I live half an hour drive from there, and am so happy you chose them as your mill. It would be really neat to be able to go there to see the colors in person, too.
I am boiling over with excitement! Congratulations! Again, I find myself jealous (in a good way) of your focus and ambition. This is SO awesome. You should start selling vacation packages that include trips to the mill . . . can civilians go there?
LOVE <3
Wonderful colors…so hard to choose which to start with.
Beautiful, Jared. Love the names you chose. No flagship stores in North Texas, hmmm, guess I’ll have to take a trip to Austin *oh darn*. Looking forward to making something, now which colorway to choose first……….
How exciting that Knit-Purl right here in Portland, OR, carries it! Can’t wait to go see and feel it!
The Colors, the Fall! I’m with you!
Thank you! Gorgeous!
I so want one of each…I am always amazed at how your photographs make something look so beautiful. Can’t wait to get my hands on this!
FREAKING. OUT! I absolutely cannot wait to get my hands on a few sweaters worth!
No retailers in the Midwest. You have skipped right over us. Too bad. I really prefer to see and feel the yarn before I buy it.
Thanks for this. You’re right- there was a big hole in the yarn market, and you are the perfect person to fill it. I can’t wait to see it and feel it for myself! The colors are inspiring. They make me want to do colorwork- which I have never done before. With this yarn I can see taking my knitting skills to the next level. Can’t wait to see the patterns.
what a great new direction for you – the yarns look gorgeous and i’m excited to get my hands on some.
congratulations!
What a wonderful idea!!
Congratulations, Jared! It looks wonderful, and I hope it will be very successful for you.
Cheers,
Liesl
Jared – what wonderful yarn and those colors are ‘intoxicating’. You are such a rare gift to the world of fiber!
Have you considered suggesting patterns for this loveliness?
Thank you for all you do.
Oh Jaaaared,Gimme Shelter! It’s just a stitch away! It’s just a stitch away! http://youtu.be/YcCTKtyzaXc
LOL! Congrats on getting this going. An awesome thing you’ve done here.
wow jared! this is very exciting. congratulations!
That is gorgeous!
*LOVE* the color names – the way they really evoke a feeling or a memory of a color – can’t wait to see/feel the yarn in person!
Gorgeous yarn and a wonderful idea. Thank you so much for supporting American industry in such a unique and special way. I love your designs, and I’m sure your yarn will be just as fantastic–can’t wait to see (and feel) it in person!
Congratulations! You chose beautiful colors.
I was one of the lucky ones who got her hands on this a bit early to do some sample knitting (Guernsey Wrap) for Knit Purl, and I can’t say enough how much I absolutely love this yarn. Lofty is the perfect word to describe it, it’s very springy with wonderful stitch definition. I’m just about done with the sample, and cannot wait to block it. It’ll be hard to give up this piece, I anticipate it’ll be the perfect Christmas present for my family members in Portland and Puget Sound.
I am SO thrilled that fibre space is one of the flagship locations selling your yarn; it looks glorious and I can’t wait to get my hands on some! The colors are absolutely wonderful, and I’m sure it feels as good as it looks.
Beautiful! You get it!
Bravo! Beautiful yarn, beautiful story.
The colors for your shelter yarn are awesome- thanks for selling it at Knitch in Atlanta
Wow! What GORGEOUS yarn. Can’t wait to see (and fondle) it in person.
Your blog bought tears to my eyes. I was born and brought up in New England and witnessed the decline of the once numerous mills and the economic aftermath. Thank you so much for being a shining example of how we need to take back our manufacturing and pride in American products and producing such a beautiful, quality product.
AMAZING. so excited for your new venture, Jared, and think it’s an amazing project. i’m in portland and am heading over to knit/purl this afternoon to touch this.
Everything goes beyond my highest expectations.
Thanks for the audacity of your dream!
I just held my breath while I waited for the ‘retail’ link to load, just hoping that Churchmouse would be one of the retailers…and ah HA! They are, they are, they are!!! Truly the best yarn shop in the greater Seattle area, bravo!
All I can say is, “Oh Jared”!! That & I wish that you had a flagship Canadian store.
Love, love, love that you’re doing this – the yarn is gorgeous to boot!
Congratulations
Woohoo! Can’t wait to see it in person. The colors are totally scrumptious!
For a few years now I have loved you for your beautiful designs. Clean and classic. How wonderful to discover that the ambition and personality (and integrity) behind these patterns is equally as beautiful. Looking forward to trying out these beautiful yarns!
What a wonderful concept and beautiful yarns! I am very excited about your collection and the concept behind it. Thank you for doing this.