We’ve been dropping teasers for a few days over on our Facebook page, and this morning our newest creation is all ready to leave the nest! Today I’m very happy to introduce the fourth installment in our ongoing Wool People series! 
This issue features 15 new patterns from some of our favorite independent designers in the industry and offers a satisfying variety of sweaters, shawls and accessories.
Since the weeks and months leading up to the holidays tend to be consumed by (sometimes stressful) gift knitting, we thought launching in late December would offer some much needed incentive for getting those gifts finished. We all know the prospect of new patterns are often an essential component to finishing your WIPs, just in case the looming holidays weren’t enough!
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Each year when winter comes around, the urge for cable knits always wells up inside of me. It never fails. When I was organizing the mood boards and art direction for this collection I had that thought on my mind, so you’ll find several beautiful cable projects tucked into the pages of the Look Book.
We also love our shawls at Brooklyn Tweed – can’t get enough of ‘em – so we’ve got three new ones here. Its difficult to pick a favorite!
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We shot the collection earlier this month at the very inspirational Old American Can Factory on the Gowanus Canal in Brooklyn. The maze-like industrial complex was constructed between the years of 1865 and 1901 and has recently been reclaimed/repurposed by artists and craftspeople as a studio community. What was once a 130,000 sq. foot industrial canning complex is now an inspiring enclave of creative minds who have breathed new life into this bewitching place.
A dear friend of mine has a studio there and on a recent visit I was completely besotted with the giant steel doorways, long brick corridors, cavernous elevator shafts, and texture-filled courtyard. It seemed like the perfect place to bring our woolens on photoshoot day!
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It’s such a rewarding moment when the finished samples start arriving into our offices, and even more-so when it comes time to photograph them all together. It’s one of those “whole is greater than the sum of its parts” kind of moments, and truly magical seeing each designer’s concepts spring off the page and come to life.
The new Look Book is filled with photo spreads of the each garment and accessory in the collection. We’ve also included schematic diagrams, design specs and pertinent pattern information in the “Pattern Blueprints” section, so you can get to know the designs from a technical standpoint as well. Feel free to view directly in your browser below, or download a PDF for viewing on your devices.
All 15 patterns from the collection are available today as instant PDF downloads both on Ravelry and brooklyntweed.net. We hope to offer some inspiration for the final days of 2012 – happy knitting to all!
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Resources: The Look Book can be viewed on our website here, or download the free PDF for viewing on your tablet or device. Each pattern is available for instant download here, or on Ravelry. Brooklyn Tweed yarns used in the collection are available for purchase online or at one of our flagship retail locations.
THANK YOU! I think I’ve found a pattern (or 2) for a yarn I have that mimics the Arizona sunset. One of shawls looks like the AZ flag, the other looks inspired by the native Americans in that area that Frank Lloyd Wright borrowed so heavily from. I’m inspired, thank you!
i know how i’ll be keeping my hands busy this year!
wow, such beautiful stuff. thanks for cooking it up!!!
Phenomenal, as always. I’m so excited about these! I’m especially in love with that mustard yellow cabled beauty..
I love this collection. Absolutely everything. I wish you could buy it as a real book.
It is rare that I love every single piece from a collection. You have expertly curated a timeless collection. Patterns and photography are stunning. I wish I could have a beautifully printed copy sitting on my coffe table. But until then, I am sure I will frequently peruse the digital copy while planning which WP4 project I will make first!
Wow – I was unceremonisously dumped last week – and this soooo helps my mood! Thank you!
The best collection yet!
Thanks a lot “Brooklyn tweed”, i’m keen on your lovely knittings…..those are so tempting
Love this new book!
Thanks for lovely knitting and visual surprise gift this holiday season! The shawls are great, and so is that hoodie.
Happy holidays to you, Jared!
You’ve outdone even. . . you! Bravo. Forget sugarplums–these are the images that will be dancing in my head.
beautiful as always. Congratulations.
fabulous. I want to knit all of them. ALL OF THEM. NOW.
What a great Christmas gift to us all! Thank you so much for all the beautiful, inspiring work you do.
Oh my! Inspiring as ever! I want to knit them all.
I gifted on of the new BT kits and it was a huge it! Thank you so much.
hubby got me a churchmouse gift card for xmas… hmmm, what to make! Have a merry one! R you in town too?
I love virtually all of the patterns but to buy each separately is really outside my budget. Is there any plan to offer all together as a PDF with a more reasonable price that adding all of the pattern prices together?
really nice patterns would like to make some of them for myself and my hubby
[...] model.) and the Victory Wrap shawl for a neighbor undergoing chemo. Kris has been admiring the new Wool People 4 collection from Brooklyn Tweed. She is thinking about casting on a Snowflake Stole in Loft. She [...]